In this video marketing pearl of the week, we look at the importance of making sure your audience sees you as you want to be seen. In other words, the right credibility and image to …
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Video Marketing Pearl of the Week-Born This Way
It is always a good idea to look at what other successful marketers are doing to create their success. Lady Gaga’s new album, “Born This Way”, sold over a million copies in the first week …
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Video Marketing Pearl of the Week-Jump In
In this video Marketing Pearl of the Week we look at one of the biggest mistake marketers make. They use a strategy called ITT. Find out what ITT is and what to do about it. …
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Video Marketing Pearl of the Week-Get in the Game
In this Video Marketing Pearl of the Week we look at how important it is for you to tweak your marketing content to make it more valuable for your audience. Not everything works for everyone, …
Continue ReadingLearn the Secrets of a 100% Open Rate – The VIP App
Here is this week’s upcoming schedule of great practice building information delivered to your desktop as a complementary service of 2nd Cousin Media & Marketing.
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Video Marketing – It’s Never Too Late
One of the most common things we see with people in the health care business, or any business for that matter is they come to the realization that in order to grow their business and …
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Video Marketing Tip of the Week-Common Sense
If you are a chiropractor, or a Metabolic Typing® Advisor or any type of health-care provider you need to realize that your marketing has to be a little different than someone that is only an internet marketer or a …
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Video Marketing Pearl of the Week-Monkey See Monkey Do
When it comes to successful marketing you don’t need to reinvent the wheel. Often times, it’s nothing more than “Monkey See and Monkey Do.” In this short entertaining marketing video, we once again go back to the basics. …
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Video Marketing – What’s Your Story?
Do you know what single criteria most people use when they make healthcare decisions? It is the same one they use when they make financial decisions or decisons about their relationships. Have you guessed what it is? The …
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Video Marketing – Is the Price Right?
Regardless of what business you are in, there is always a tendency for marketers to want to lead with price. In your mind you are thinking what a great deal I am offering. No one is going …
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Video Marketing – Being Visible
People don’t seem to understand that nothing is worse than being invisible if you are in business. Actually, whether you are a business or an individual no one wants to be invisible. Most companies spend small …
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Video Marketing – Creating Your Own Opportunities
Do you think that the most successful people just happen to be in the right place at the right time? Well maybe some, but truth is, you need to create your own opportunities. In this …
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Video Marketing Pearl of the Week-Got Milk!
With a never ending list of email marketers vying for your business everyday, what and whom do you pay attention to? Is it just the content? Do you just automatically delete everything and no longer …
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Video Marketing in the Nutshell
If you only had to do one thing that would change the effectiveness of your marketing. One thing that would make your website live. One thing that in a couple of minutes would give your …
Continue ReadingAre your open rates declining?
Did you ever think that maybe open rates are not the metric you should still be using? The problem is open rates are no longer the valuable metric to evaluate the effectiveness of your campaign. So what happened to open rates anyway?
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Video Marketing A Good Offense Is the Best Defense
As consumers define wellness more broadly, does this make the concept too vague to be a useful sales point for marketers of wellness-related products and services? And does this make it more difficult for brands …
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Video Marketing Winning the Wellness War
The Wellness game has changed and if you are going to win, you better get ready. In this video excerpt we look at the competition that has joined the game. No, I am not talking …
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Video Marketing – Building your Facebook credibility
Just having a Facebook Like page is not enough. You have to give people a reason to go to your page and once there want to give you their contact information so you can convert …
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Video Marketing: Your Very Own Facebook Slideshow
Ian Lurie Treat your Facebook page like you would your web site: With high production standards and great content. Your Facebook audience is every bit as discriminating. Company: Portent Interactive Twitter: @portentint Author: Conversation Marketing …
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Video Marketing: You need to be a source of everything
Regardless of what business you are in, if you are going to offer yourself as an expert you need to become that expert on everything related to your business. If you are in the healthcare …
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Video Marketing Bring Your YouTube Videos to Facebook
Where would you rather concentrate your marketing energy? Your website where someone will spend 18 seconds and may never come back, or Facebook where people on average spend 55 minutes a day and you have an opportunity to get in front of them over and over again?
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