Video Marketing Pearl of the Week-Born This Way

It is always a good idea to look at what other successful marketers are doing to create their success.  Lady Gaga’s new album, “Born This Way”, sold over a million copies in the first week of it’s release.  Why is that?  Simple, Lady Gaga is a marketing machine.

In this Marketing Video of the week, we look at why Lady Gaga does what she does.


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  1. Alan,
    I loved this video. It gave me a good kick in the butt and reminded me that we don’t have to like everything we do, but if we are driven to get the results we want, we do it anyway. There’s a thin line between feeling like something is “just not you and terribly uncomfortable” and just annoying and something you’re rather not do. I think learning to tell the difference takes time and is crucial to our success.

    thanks again for you brilliant and creative advice.

    Michele B

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