In this video marketing pearl of the week, Dr. Alan Weinstein talks about how to use press releases to build your credibility and change how the world views you and what you do.
I can go into why, how the community views you is so important to building your business but you should know the value of having good credibility. Let this video speak for itself.
Ultimately, how the community views you and what you do will determine how hard or how easy it is to build your practice. Being a SYSTEM client we are dedicated to making sure you have all the tools you need to brand yourself, develop leads and follow-up on those leads to convert them to actual patients.
Just realize chiropractic has not changed its market share in over 50 years because of how the community views what you do. That market share is not going to change by only using Facebook, or Twitter or Pinterest or getting a listing on Google especially if you are posting the same thing as everyone else. It is only going to change if you do the things necessary to change it and having a marketing SYSTEM dedicated to building your credibility is the first step.
The SYSTEM
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More than ever, it’s time to embrace technology. And look at how we can communicate with our audience from a completely different perspective. I have something brand new to introduce to you. And I’m confident it will absolutely blow you away.
I’m going to show you how you can effectively use “Google Hangouts On Air” to stay in touch with your tribe, and get an attendance rate of at least 83% to show up. And even that is being conservative once you understand how this works.
Just imagine getting a minimum of 83% attendance rates. And on a consistent basis as well. These days those sort of numbers are normally completely unheard of.
if you are ready to own a piece of real-estate on your followers desktop, iPhone and iPad go to:
http://www.yourcontentbank.com/public/Google-Hangout-and-Webinar-VIP-App.cfm
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