In this video Marketing Pearl of the Week brain based marketing expert, Dr. Alan Weinstein shows that there are many ways to deal with bad reviews and bad publicity. Both are inevitable, but how you handle it is ultimately the most important thing.
In the past number of weeks Chiropractic has had just about as bad a string of publicity as there can be as a result of the Katie May tragedy. Without making lite of this tragedy, it must be handled in proper perspective.
That means just as with a bad review we want to create as much positive publicity as possible. We want to share with the world the good that we do and the lives we have made better by what we do.
Unfortunately, our own publicity as can be seen all over YouTube (Cracking Compilations) is just about as bad as it can be.
Let’s commit to branding ourselves as a source of everything health, not a source of bone cracking.
The SYSTEM
If you are not a SYSTEM client realize that every SYSTEM client now gets their own mobile Apps as part of the package.
To learn more about how you can get the solution right for your business, take advantage of the Content Explorer with 10,000 articles for SEO, your Blog, Facebook, the 10 minute Newsletter, complete YouTube Channel Training, Video Training, Google+ Training, Google+ Hangout on Air Training, and to ramp up your first impression, plus get all images you need for Pinterest, and drive people to where you want them to go and convert more people into patients, visit us at:
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The VIP App
More than ever, it’s time to embrace technology. And look at how we can communicate with our audience from a completely different perspective. I have something brand new to introduce to you. And I’m confident it will absolutely blow you away.
I’m going to show you how you can effectively use “Google Hangouts On Air” to stay in touch with your tribe, and get an attendance rate of at least 83% to show up. And even that is being conservative once you understand how this works.
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