In the past number of weeks Chiropractic has had just about as bad a string of publicity as there can be as a result of the Katie May tragedy. Without making lite of this tragedy, it must be handled in proper perspective. That means just as with a bad review we want to create as much positive publicity as possible. We want to share with the world the good that we do and the lives we have made better by what we do.
Unfortunately, our own publicity as can be seen all over YouTube (Cracking Compilations) is just about as bad as it can be. Let’s commit to branding ourselves as a source of everything health, not a source of bone cracking.