Is this not the coolest video you have seen? Here is a way to put a complete slideshow about you and your business right on your Facebook Like page. The best part is we show you exactly how to do it and it doesn’t cost you anything. That’s value.
So why do we give away these great Social Media strategies when other people charge so much for them?
Some people are missing the boat when it comes to Social Media. Is it a great vehicle for you and your business? Yes! Is that where the action is? Yes! Is it the “end all and be all” of marketing? No!
The goal of your Social Media marketing like all other marketing is to get clients/patients/customers to use your services or buy your product(s). And, like all other forms of marketing, not everyone is going to become your client/patient/customer or customer just because they came to your Facebook Like page or read your Tweet, or read your blog post. Some of those people are going to stop by and leave. Some may come back again and some never again. That is why the goal of all your Social Media marketing, like all of your marketing, should be first and foremost to capture the lead; their name and email and get them into your database . Why? Because leads are potential clients/patients/customers that want to do business with you but need a little push.
That push is what we call Follow-Up. Repetitively marketing to the lead over and over with great information until they realize that for them to be successful, for them to be healthier, for them to reach their goal they need your services and your expertise. This is the reason we send you these posts. This is the reason that all people in the profession do the same thing. Dr. Steve, Pat Gentempo, Matt Loop, David Jackson, Jason Dietz all do the same thing. Everyone of these great leaders mentioned have one thing in common. A follow-up system they use to convert you into a client.
You need a follow-up system, The SYSTEM to convert your leads into clients. This way when you attract a potential client/patient/customer through Social Media, through your lectures, through whatever you do, you have an automated SYSTEM to make the conversion. Thats what we are about. That is what we are selling. The SYSTEM that does all the work for you. If the best marketers use follow-up, shouldn’t you?
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