Where would you rather concentrate your marketing energy? Your website where someone will spend 18 seconds and may never come back, or Facebook where people on average spend 55 minutes a day and you have an opportunity to get in front of them over and over again?
I can’t tell you how many websites I review each week for people that join The SYSTEM so we can automate the follow-up process for them and convert leads into actual clients and patients. They believe that the more links that are on their website and the more articles to read the better, when in fact just the opposite is true. You only have 18 seconds to try to capture their attention and most websites confuse the potential client/patient so much they just leave. You mean spinning spines are not effective? You tell me.
On the other hand Facebook has created an environment where what you see is what you get. Everyone’s basic Facebook site looks the same. There aren’t a million links to confuse people. They get to know exactly what each of your posts are about and they can see their posts and your posts go by the News Feed. The best part about Facebook is you have the opportunity to customize your Facebook environment with Tabs, your Welcome Page, customized sign up forms and now as you are going to learn, by bringing your YouTube videos right in.
In this Video Marketing Pearl of the Week you will learn in 5 minutes how to bring your YouTube videos to your Facebook Like Page to help you stand out from the crowd and convert more of your friends, fans, and Likes into actual clients. Combine that with a Facebook Ad campaign and you will blow away any website regardless of how much time and money you spend on it. When you get a minute go to my Facebook YouTube page and check out how great this is. While you are there make sure you click on my Like button and become one of our fans.
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