We all know it takes about 7 or 8 repetitions before someone will consider buying your product or signing up for your services, so why would anyone just send something once? You wouldn’t!
So what do you do? You highlight what is so special about your event and send it as a follow-up video. Then, always place the click through link at the end of the video so they can click right to your invitation and sign-up.
Remember to keep the video short, entertaining and informative. If I don’t want to spend 10 minutes reading about your event, I certainly don’t want to spend 10 minutes watching it either.
Let me know what you think. Feel free to post your comments.