Trends in Marketing Dictate You Take a Leadership Role

Do you want the profession to always be catching up to trends
in healthcare, or are you ready to take a leadership role?  Playing
catch up in the health care business is never a good thing.  In fact,
playing catch up in any business is never a good thing.

Let me give you a few examples.

Sony owned the personal music market with the Walkman until
Apple came in and set a new trend with the iPod.  Now Sony is
not even in the game.

 

Kodak owned the film and camera market but didn’t see the trend
for digital cameras.  Now Kodak has lost all market share and
their stock price is in the dumper.

 

Blockbuster’s megastores were all the rage and they were
everywhere.  Unfortunately, they didn’t see the trend that Netflix
did and now Blockbuster is belly up.  Who wants to have to
return a DVD when you can either mail it back and even better
stream it right to your TV from the convenience of your living
room.

 

Even the Postal System, if you can even call it a system, is now
called snail mail.  Who would want to send a letter that will take
days or even weeks to get there if it gets there at all, when you
can use email and get it there in seconds?  As a result, the postal
system has one foot in the grave and will most likely be bankrupt.

 

In our high tech society what is new gets old very quickly, and
social media has become the new way to communicate.
Although the battle is far from over, the latest research shows
that younger people, those first to adopt, think email has seen
it’s day.

With over 700 million Facebook users, and everyone’s email
inbox filled with spam the ability to get your message out to
your audience is a great challenge.  In fact, if your business
depends mainly on email marketing, like newsletters or drip
type marketing, you may find you may be missing the trend
altogether, and a business that is missing the trend may be
out of business.

That’s why we built the The VIP App.  We want our
SYSTEM clients to set the trends not die with them.

Last week we showed you the new trend in content
to educate your patients, the Content Explorer.  Now we are
setting the trend in how to bring that content to your patients,
The VIP App.

All this is only a small part of The SYSTEM.

Want to know more about The VIP App?
Check out this three minute video on why you need The
VIP App by clicking on the link below.

http://marketingpearloftheweek.tv/video/video-marketing-tip-of-the-week-get-a-100-percent-open-rate

Then shoot me an email at dralan@healthnewspodcast.com
and I’ll be happy to answer your questions.

Ready to set the trend in healthcare in your community?

Please leave a comment and join in the conversation.  Also, if
you would like to be notified when our next Video Marketing
Pearl of the Week is available please leave us your name and
email address in the form on the right if you have not already
done so.  Plus, feel free to click our Like button to join us on
Facebook.

Receive more Facebook Secret Tips plus other great Marketing Tips.  Click to Learn More!

Are you ready to take your marketing to the next level?  Click to Learn More!

Want to find out the secret of a 100% Open Rate?  Click to Learn More!

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