Video Marketing Pearl of the Week – Keep Looking at the Camera

Video Marketing Pearl Keep Looking at the Camera

Hi it’s Dr. Alan and in the next few minutes I am going to reveal to you exactly how you can make professional videos without having to memorize a long script – nobody does that by the way – or have to do 20 takes because you forgot the points you want to make.

If you ever wondered how someone makes a 20, 30 or even 40 minute video (and I don’t recommend you make your videos that long), and they just keep talking and talking without hesitation this is exactly how they do it and you can do it too.  I’ve trained hundreds of people just like you to do this and it is easy.

Notice I’m looking right into the camera, and no I didn’t memorize this entire script. In fact my memory pretty much sucks.

As I have said in the past they do use video to get your attention and you should be using video to get the attention of patients.

I want you to notice one thing right now, because this is the mark of a good video and one that people will watch.  My eyes are looking right at the camera. Nothing is worse than people who are looking away from the camera because they are reading a script they wrote which is on their laptop or computer screen.  Or how about those people that have the camera pointed at them but have the script on a monitor and you see them moving their eyes left to right and back again so you know they are reading.  No one can watch these videos because they are so disturbing and unprofessional.

So what is the key to being able to create compelling videos that make you look like you really know what you are doing and extremely knowledgeable and professional?  A teleprompter.

As you can see I am using a miniature teleprompter, called the Parrot2 and you can use this right over your webcam as I am or on your iPhone or any camera that creates video.  The camera lens shoots right through a glass directly at you, while the script you are reading is reflected on the glass for you to read.   until now teleprompters were very big, bulky and very expensive. The Parrot ended all that and now anyone can have a teleprompter no matter what you are using for a camera.  The end result is a professional video that engages people. If you add to that good content that people want, you have a winning combination and one that makes practice building much easier and more enjoyable.

Again if you are serious about one on one video marketing coaching for your practice and creating a highly credible image I do have a couple of slots open and I am happy to talk with you.

I’m Dr. Alan and remember to keep looking at the camera.


-Parrot Teleprompter
-Parrot Teleprompter App
-Main Camera Logitech C920
-Old Samsung 3 to run the Parrot App
-Second Camera iPhone 6 in an iOgrapher
-iOographer iPhone Holder
-Green Screen Hand painted
-Lights –
-Editing Software: Screenflow 6
-Microphone Audio-Technica ATR2100-USB Cardioid Dynamic USB/XLR Microphone
-GVDV Microphone Boom Stand
-Computer iMac 27-inch iMac with Retina 5K display


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