Video Marketing Pearl of the Week – Facebook and Video

In this video Marketing Pearl of the Week brain based marketing expert, Dr. Alan Weinstein shows you why you have to make video if you want to get seen on Facebook.

Hi it’s Dr. Alan and do you want to know the most frequent question I get?

Do I really have to make videos?

That question is like what chiropractors hear all the time.
“If I go to a chiropractor do I have to go all the time?”

No you don’t have to do anything. The question is should you?

and it both cases the answer is yes.

According to Cisco, the largest networking company in the world, video will account for 69% of all consumer traffic by 2017. It’s clear that marketers need to include it in their content strategy in order to provide maximum exposure for their businesses and that includes you.

Facebook used to be mostly text and over the years they changed to be photo centric, with many people using Facebook as their family photo album.

People still do that but Zuckerberg, CEO of Facebook, envisions a huge change coming, and I quote ”We see a world that is video first, with video at the heart of all of our apps and services.



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More than ever, it’s time to embrace technology. And look at how we can communicate with our audience from a completely different perspective. I have something brand new to introduce to you. And I’m confident it will absolutely blow you away.

I’m going to show you how you can effectively use “Google Hangouts On Air” to stay in touch with your tribe, and get an attendance rate of at least 83% to show up. And even that is being conservative once you understand how this works.

Just imagine getting a minimum of 83% attendance rates. And on a consistent basis as well. These days those sort of numbers are normally completely unheard of.

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