In this video Marketing Pearl of the Week brain based marketing expert, Dr. Alan Weinstein shows you why there is a revolution going on in chiropractic right now.
You can see it happening on Circle of Docs, Dr. Dan Sullivan’s emails, Dr. Dean Smith’s Podcast, Dr. Mark Studin’s website, the interviews of Dr. Heidi Haavik, The Life University Research Center with Dr. Stephanie Sullivan and the ChiroSecure Live Events to name just a few.
What is the revolution going on?
The Evidence Based Philosophically Aligned Chiropractic Practice.
Research documenting the efficacy of chiropractic, not just for musculoskeletal pain but in regards to Brain, Longevity and Human performance.
In fact, just the other day I received a 26 page PDF from the Foundation for Chiropractic Progress, called A Safer Strategy Than Opioids. You probably received it also.
So here’s the question.
What are you doing to make your patients and your community aware of the all the Evidence about chiropractic?
Do you think cute little chiropractic slogans are going to do it any longer?
Truth is most of you are doing nothing at all, and if you do do something it usually is just sharing it with other chiropractors. Do you think that is going to change the Public Perception of Chiropractic? No way!
Here are 5 things you need to be doing every time you read about a new study or listen to an interview, hear a podcast or a Live event proving the power of the adjustment.
1. Everyone has a smart phone that makes great video, do a quick video summarizing the research. This video was shot on an iPhone.
2. Search Engine optimize the video on YouTube and create a video blog on your mobile friendly website (registered with Google) so you come up first in the search engines.
3. Send a link to the video to all your patients from your professional email account.
4. Upload the video to Facebook and boost it, and also any other Social media sites you use.
5. Make sure to add it to your mobile Apps (yes you have to have a mobile app for your practice) so that your patients will get a push notification that you sent them an important video message.
Thats how to build an Evidence Based Philosophically Aligned Chiropractic Practice.
We’ve been teaching doctors just like you exactly how to do this since 2008. You’re a professional shouldn’t your marketing also be professional?
I’m Dr. Alan creator of the SYSTEM.
If you are not a SYSTEM client realize that every SYSTEM client now gets their own mobile Apps as part of the package.
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More than ever, it’s time to embrace technology. And look at how we can communicate with our audience from a completely different perspective. I have something brand new to introduce to you. And I’m confident it will absolutely blow you away.
I’m going to show you how you can effectively use “Google Hangouts On Air” to stay in touch with your tribe, and get an attendance rate of at least 83% to show up. And even that is being conservative once you understand how this works.
Just imagine getting a minimum of 83% attendance rates. And on a consistent basis as well. These days those sort of numbers are normally completely unheard of.
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