marketingpearloftheweek.tv

Video Marketing Tip of the Week-Facebook Powerful Profile Images

drasw — Fri, 03 Feb 2012 12:45:30 +0000

If you have been following our Facebook Tips, you know that we are always trying to share with you the best methods and ideas to help you make the most out of your Facebook business page. Not to just get more Likes, but to convert those Likes into actual patients and clients.

We shared with you a couple of weeks ago how to create a “call to action” in your profile photo to drive people where you want them to go on your Facebook page. If you have not seen that powerful video you can watch it by going to:

http://www.youtube.com/watch?v=4PTzXzz1jVE

In this week’s Video Marketing Tip of the Week we take Facebook to the next level and show you how to really drive people to your website, your YouTube channel or anywhere else you want them to go. This is a “call to action” to the max.

Please leave a comment and join in the conversation. Also, if you would like to be notified when our next Video Marketing Pearl of the Week is available please leave us your name and email address in the form on the right if you have not already done so. Plus, feel free to click our Like button to join us on Facebook.

Receive more Facebook Secret Tips plus other great Marketing Tips. Click to Learn More!

Are you ready to take your marketing to the next level, including our killer Facebook Upgrade? Click to Learn More!

Want to find out the secret of a 100% Open Rate? Click to Learn More!

iPod

Video Marketing Tip of the Week-Success Insurance Part 2

drasw — Thu, 26 Jan 2012 12:31:18 +0000

If you saw our last Video Marketing Tip of the Week-Success Insurance, then you know the key to insuring your business success is to have an automated Follow-up SYSTEM to be able to convert leads into actual patients. Without it, the chance of your business succeeding is greatly reduced. In fact, we would venture to say without Follow-Up you have no business.

This week we take a deeper look inside your Success Insurance, with the Credibility Rider. Why do you need a rider on your policy? Simple, a rider allows you to customize your Success Insurance to help guarantee your success.

If you have been fooled into thinking the only thing you need is a page one Google listing, then you need to watch this video. Having a page one Google listing without the Success Insurance Rider, is meaningless. Check it out!

Receive more Facebook Secret Tips plus other great Marketing Tips. Click to Learn More!

Are you ready to take your marketing to the next level, including our killer Facebook Upgrade? Click to Learn More!

Want to find out the secret of a 100% Open Rate? Click to Learn More!

iPod

Video Marketing Tip of the Week – Eastman Kodak Files for Bankruptcy

drasw — Sat, 21 Jan 2012 13:05:48 +0000

How is it that the biggest companies in the world can get it so wrong that they can go from household name to totally bankrupt? We are talking behemoths with all the resources and talent, yet they still blew it.

“Eastman Kodak said early Thursday (January 19th, 2012), that it filed for bankruptcy protection, as the 131-year-old film pioneer struggled to adapt to an increasingly digital world.

Kodak has become the latest giant to falter in the face of advancing technology. The Borders Group liquidated last year after having failed to gain a toehold in e-books, while Blockbuster sold itself to Dish Network last year as its retail outlets lost ground to online competitors like Netflix.”

“Companies that once were large and massive and failed to adjust to the new reality have been left behind. Xerox that owned the photocopying industry is now a small player in what was essentially its core competency — document management. AT&T used to be a giant wireline phone company that controlled how we communicated with each other. Now it is a cellphone provider and only a component of the way we communicate. Why? Because communication itself has since moved on to a new kind of network and isn’t limited by per-minute billing.”

These companies have failed to keep up with the trends. Can you afford to make the same mistakes they did?

Know this:

Research shows that 80% of all businesses fail during the first year (so you’re feeling pretty good about yourself you made it past year 1)
92% fail by year five (if you’re still around, don’t get too cocky)
96% fail by year 10 (and some of you thought you were out of the woods)
Only 1 in 25 businesses will make it to year 10

And if you get to year 10 or beyond, are you going to be making any real money?

Studies also show that only 5% of all businesses generate $1,000,000 or more in annual revenue
Less than 1% of all businesses will generate between 1-5 million
Just 1.5% of all businesses will go on to generate 10 million or more in revenues

Don’t be left behind. Be a trendsetter. Click the Get Access Now button below and secure your business future.

Click here to be a Trend Setter

Make sure you look for this image in the upper right of the website once you get there.

Look for this image

Receive more Facebook Secret Tips plus other great Marketing Tips. Click to Learn More!

Are you ready to take your marketing to the next level, including our killer Facebook Upgrade? Click to Learn More!

Want to find out the secret of a 100% Open Rate? Click to Learn More!

iPod

Video Marketing Tip of the Week-Insure your Success!

drasw — Sat, 07 Jan 2012 15:00:35 +0000

Did you know although there are no guarantees to having a successful practice there is insurance. Almost everyone carries insurance for their car, their home, their life and their health. Yet very few people think of insurance for their practice or business. We can call this Success Insurance. I’m not talking about insurance that protects you against losing your business. I’m talking about insurance that protects you from not succeeding in your practice or business.

You work hard to try to make your business succeed, why not have some insurance to make it easier?

Receive more Facebook Secret Tips plus other great Marketing Tips. Click to Learn More!

Are you ready to take your marketing to the next level, including our killer Facebook Upgrade? Click to Learn More!

Want to find out the secret of a 100% Open Rate? Click to Learn More!

iPod

Video Marketing Tip of the Week – Facebook Call to Action

drasw — Sun, 04 Dec 2011 14:01:40 +0000

Everyone knows, or at least should, that whether you are working the internet, giving a lecture or performing a screening, you need to give a “Call to Action (CTA).” If you don’t your audience will not know what you want them to do next, and in fact they will think there is nothing they need to do.

Do you want them to sign up to be on your mailing list?

Do you want them to become a client or a patient?

Do you want them to click your Like Button?

If you don’t give them the CTA they will never do any of those things.

Some people are good at giving that first CTA to get people into their funnel. The problem is, they do not realize that the first CTA is really just the first step. In other words, if you give the CTA to get people to sign up, what do you want next? If you get people to click your Like button, what do you want next?

If you are using Facebook for your business, and you should, you have already found out that having a lot of Fans is worthless unless you can convert them into customers, clients or patients. There are many ways to do that.

In this video we look at an easy strategy that few people use to engage people and move them from your Facebook page into your funnel so you can convert them into actual customers and clients. Enjoy!

Receive more Facebook Secret Tips plus other great Marketing Tips. Click to Learn More!

Are you ready to take your marketing to the next level, including our killer Facebook Upgrade? Click to Learn More!

Want to find out the secret of a 100% Open Rate? Click to Learn More!

iPod

Video Marketing Tip of the Week-Double Your Business

drasw — Sun, 27 Nov 2011 11:02:59 +0000

Let’s say you hired the right people or did it yourself. You created all those videos on YouTube, got the backlinks, sent out the press releases, wrote the e-zine articles, and you finally reached your goal of being on the first page of Google. Congratulations! Now what?

Now you have the traffic (hopefully), and you soon learn that traffic, in and of itself, has little meaning. What good are tons of people coming to your website if it doesn’t mean more business and more revenue? Let’s hear what video marketing guru Dave Kaminski (WebVideoUniversity.com) has to say about all this.

When it comes to increasing your website’s profits, the first thing most people think of is traffic. As in, “if I can double my traffic, I will double the amount of money I’m making”.

And technically, there’s nothing wrong with that line of thinking. Except getting traffic (especially doubling it) takes time, money or both. And if it’s coming from search engines or affiliates, it can disappear overnight.

But what if there was a way where you could double or triple your income…without getting any extra traffic? Sound like a gimmick? It’s not. You can do this by increasing your website’s conversion rate. For example, if 1 out of every 100 visitors buys on your site…and you increase that conversion rate to 2 out of every 100 visitors…you have just doubled your income without getting any extra traffic.

In this short video we look at a simple tool that all the marketing pros use that we have built for our SYSTEM clients that you must have on your website, the CONVERSION King.

Receive more Facebook Secret Tips plus other great Marketing Tips. Click to Learn More!

Are you ready to take your marketing to the next level? Click to Learn More!

Want to find out the secret of a 100% Open Rate? Click to Learn More!

iPod

Video Marketing Tip of the Week-Corporate Productivity

drasw — Sat, 19 Nov 2011 22:46:05 +0000

In this video, Part 2 of our series on Corporate Wellness, we present to you your second unique selling proposition. Here it is:

Corporate employers do not want people surfing the net, playing on Facebook or spending their day reading and writing emails. They want the employees to concentrate on the work they need to do.

Knowing this, you need to engage all the employees (click to watch Part 1 of this series) and deliver your Wellness Program in a way that gets the message out, allows the employees to participate and then communicate with you to provide feedback and have their questions answered in a way that keeps them off the net and out of their email programs.

Remember corporations are looking for ways to save money and that is the driving force behind starting a Corporate Wellness Program in the first place. Saving money is not only about lowering the insurance premiums. It is also about increased productivity. Nothing increases productivity more than keeping employees focused on their work rather than their email, the internet and the Social Networks. You show a corporation you can do that as well as engage all their employees and you will be leaps and bounds above the competition.

Receive more Facebook Secret Tips plus other great Marketing Tips. Click to Learn More!

Are you ready to take your marketing to the next level? Click to Learn More!

Want to find out the secret of a 100% Open Rate? Click to Learn More!

iPod

Video Marketing Tip of the Week-Corporate Wellness

drasw — Sat, 05 Nov 2011 14:12:52 +0000

If you want to get in the Corporate Wellness game you need to know one thing.

Some insurance carriers require a certain percentage of employees participate in a wellness program in order to allow a discount in the company’s healthcare insurance premium.

Most people know this is the greatest challenge of creating a Corporate Wellness Program.

Corporations want to institute Wellness Programs for a number of reasons. Topping the list is a way to lower the cost of insurance premiums they pay. For some companies, insurance premiums cost more than it costs to produce the goods they sell. They also know that healthier employees will put in fewer claims, miss less days from work and be more productive. You can easily see what all these reasons have in common. The need to cut down their costs.

The problem is that companies also know that the toughest thing for any Corporate Wellness Program to accomplish is engaging all the employees because then and only then does the company get to realize the savings they are intending to achieve by starting a Corporate Wellness Program in the first place.

Regardless of what most people think, just about all Corporate Wellness Programs are the same and there are tons of competitors trying to get into these corporations. For most healthcare providers this is the greatest challenge-getting into the corporations in the first place. Why is it so difficult? Simple. There are big players in the space that have lots of research and stats, and lots of resources in people, time and money to sell their programs to these corporations.

However, what no one has is a way to engage all the employees. That is until now. The greatest sales tool anyone in the Corporate Wellness game can have, is the ability to engage all the employees, because whomever has the ability has the, Keys to the Castle.”

In this Video Marketing Tip of the Week we show you exactly the tools you need to engage all their employees. Welcome to the Cross Platform Widget.

iPod

Receive more Facebook Secret Tips plus other great Marketing Tips. Click to Learn More!

Are you ready to take your marketing to the next level? Click to Learn More!

Want to find out the secret of a 100% Open Rate? Click to Learn More!

Video Marketing Tip of the Week-Increasing Conversions

drasw — Tue, 25 Oct 2011 18:50:28 +0000

Getting people to your website is always a challenge but an even bigger challenge is getting them to leave their name and contact information.

In fact, the main goal of your website is to get people to leave their name and email. Nothing is more important. The problem is that right now you only have about seven (7) seconds to get your visitors engaged and get them to leave their contact information. After that, they are gone.

Just realize this. If you do not get them to leave their contact information when they first come to your website, chances are they will never come back again and that is a lost potential lead.

People don’t address this problem enough. If you are spending lots of time and money to get hundreds of people to your site and only a small percentage actually ever leave their contact information, then you have to drive even more people to your site. However, if you figure out how to get more of them to leave their contact information (higher conversion) then you can focus your energy on using repetition to convert these leads to actual clients and patients. For our SYSTEM clients we have solved this problem. Check out the video!

iPod

Receive more Facebook Secret Tips plus other great Marketing Tips. Click to Learn More!

Are you ready to take your marketing to the next level? Click to Learn More!

Want to find out the secret of a 100% Open Rate? Click to Learn More!

Video Marketing Tip of the Week – Content for Your Blog

drasw — Thu, 13 Oct 2011 19:30:40 +0000

Steve Jobs was one of the greatest marketers in the world. At a time when everyone in the computer business was selling RAM, the type of processor and the size of your hard drive. Steve Jobs was selling how we can bring value to people and change the world. That is how you should look at the content you deliver.

Will it bring value to people’s lives? Will it help change the world.

Every marketing program basically has the same tools and technology. A website that is hard to get people to visit and even harder to get them to come back, an email program that only about 10% to 15% will open, auto-responders that are email dependent, and a blog. We can consider those the technology. These are not where the value in people’s lives are. Where the value is, is in the content we deliver through these technologies.

That is why we have focused on content. Content is King! This is why we have brought our clients the new Content Explorer with over 9,000 articles and growing every week.

I read somewhere the following in regards to content:

* You need to provide content that’s relevant to your overall subject matter.
* You need to provide fresh quality content on a regular basis.
* You need to provide content that appeals to your target audience.
* You need to provide content that’s guaranteed to impress both your visitors AND the all-powerful search engines.
* You need to provide an endless supply of relevant quality content.

In order to accomplish that, you’ll have to invest countless hours – day after day, week after week, month after month. And considering everything else you have to do, most people don’t have the time to deliver valuable content on a consistent ongoing basis.

We have solved the problems for you with the Content Explorer.

Don’t you want to be bringing value to people’s lives?

iPod

Receive more Facebook Secret Tips plus other great Marketing Tips. Click to Learn More!

Are you ready to take your marketing to the next level? Click to Learn More!

Want to find out the secret of a 100% Open Rate? Click to Learn More!